Joining Kinross in 2016, Christian led the creative and design evolution of the men’s division, developing a more modern expression of the heritage cashmere brand across product, merchandising, marketing and image.

The new direction balanced Kinross’s Scottish roots and luxury craftsmanship with refined silhouettes, innovative yarns and textures, and a contemporary metropolitan sensibility.

Under Christian’s direction, the men’s collection was relaunched with a broader product vision and later expanded into Kinross’s first-ever men’s Resort collection — extending the brand into lighter, travel-driven luxury while maintaining its foundation in exceptional cashmere.

Across multiple seasons, Christian continued developing the brand’s modern-classic menswear identity through product design, color, fit, fabrication and creative direction.